"If a nuclear weapon were to explode right now, what would you choose? Live or die?" Over the course of a brutally honest conversation between two friends, the International Committee of the Red Cross' (ICRC) powerful short film shows the catastrophic humanitarian impact of nuclear weapons, the psychological trauma which would inevitably result from their use - and why we need to ban them. So powerful, in fact, that it just won a Bronze Lion at the Cannes Lions Festival, one of the highest recognitions in the creative and advertising industry!
At ICAN works closely with the ICRC and celebrates their work to raise awareness about the unacceptable humanitarian impact of nuclear weapons and the need for all countries to join the UN Treaty on the Prohibition of Nuclear weapons.
Powerful storytelling like this will help open eyes all over the world. Help us spread this message further: